As your fractional CMO partner, we uncover what makes your brand extraordinary, then build and execute the marketing and communications strategy to prove it. Our proprietary, human-centred frameworks merge insight with intuition, replacing cookie-cutter playbooks with custom systems designed to meet your goals. With strategy as our backbone and a value-driven expertise in digital marketing and public relations, we give your brand a clear, honest lens on what it actually needs.
We're selective about who we work with because when we're in, we're all in. Whether you're an emerging visionary or a legacy brand ready to evolve, we create the space for something unconventional to take shape. Ready to start attracting the right audience with the right message?

With two decades of agency-cultivated experience, founder Lana Rogers is industry-known for an unconventional approach that redefines the marketing and communications model. With a deep understanding of yesterday and today’s marketing ecosystem, Lana continues to push audience-centred strategies through a tailored public relations lens.
Today, she relentlessly supports enduring, unorthodox brands in achieving autonomy, self-reliance and significant brand recognition.
“Gentle Lion advocates for a new era of brands that think and act differently. We angle them for success that empowers, twofold: thriving independent growth that ripples collective change.”
- Lana Rogers, Founder + Director