Our repertoire of proprietary processes allows us to create and implement a customized strategy to meet your business goals. The following marketing elements are embedded within each of our four strategic process models:
INSIGHTS
Gathering critical data, feedback & perspective
~ Stakeholder Interviews
~ Market Research
~ Consumer Surveys
~ Focus Groups
~ Trend Analysis
STRATEGY
Translating the data into a digestible framework
~ Target Audience Personas
~ Customer Journey
~ Brand Positioning (Values, Purpose, and Promise)
~ Internal & External Communications Strategy
~ Go-To Market Launch
DIGITAL MARKETING
Distributing content & engaging audiences
~ Blogs
~ SEO/SEM
~ Email Marketing & SMS
~ Social Media & Community Management
~ Paid Social & Digital Ad Campaigns
PUBLIC RELATIONS
Building credibility within the community
~ Event activations
~ Media Coverage & Awards
~ Speaking Opportunities & Media Training
~ Influencer Relations
~ Partnerships & Sponsorships
CREATIVE PARTNERS
Integrating design & visual specialists
~ Visual Identity
~ Campaign Creative & Design
~ Photography & Video Production
How it works: Gentle Lion acts as your Fractional CMO. The Discovery, Stakeholder Engagement, and Strategic Sketch phases, gather feedback, analyze insights, and illuminate blind spots. Recommendations are then translated into a 12-month roadmap via the Marketing & Communications Plan.
Who it’s for: You are new to the market or your audience groups are no longer engaging with your brand. You need a diagnosis on how to create brand awareness and lead generation that utilizes all of your media channels.
How it works: Similar to the Linear Strategy, but with the option of focusing on one or two key recommendations before jumping into the full Marketing & Communications Plan. Prioritized recommendations are built out into a goal-specific Campaign Strategy.
Who it’s for: You still require audience insights, and the data directs you to the critical initiatives that need to be set in motion in the short-term.
How it works: Gentle Lion supports through a project-specific lens. During the Discovery, we’ll extract crucial information and become aligned on the common purpose. The Campaign Strategy will act as a primary goal-oriented roadmap that can be executed by all parties.
Who it’s for: You already have a solid brand foundation and are looking to launch a new product, concept or service through an event activation or public relations campaign.
How it works: Gentle Lion is your coach on the sidelines. The mini Discovery gathers a snapshot of your goals, needs and challenges. The Strategic Overview outlines a path forward, including the tools and templates needed for you to successfully execute.
Who it’s for: You are an early-stage business owner that requires essential tools, coaching, resources and expertise, which you are then able to execute on your own.
