Pasta la feasta

Uniting diners to carb-load in support of a greater community cause.

In partnership with the Teatro Group, Gentle Lion created Pasta La Feasta, an annual culinary festival to not only  drive traffic to local restaurants, but give back to the community. During National Pasta Month, Gentle Lion’s colourfully bold campaign featured some of Calgary’s most beloved hospitality figures playing with their food for an even better cause. Consumers were invited to partake in exclusive pasta dishes across the city’s top restaurants, $3 from each going towards The Alex Community Food Centre. 

CAMPAIGN STRATEGY & EXECUTION
Communications Strategy
Audience Media Channel Engagement
Social Media Strategy & Execution
Public Relations Strategy & Execution
Sponsorship 
Content Creation
Event Management 

Over $30,000
raised for The Alex Community Food Centre
“Thank you to Lana and her team and for everything they have done for The Alex. In addition to each restaurant that participated, we are tremendously grateful to have Lana and her team’s talents supporting us.”
Tori Wright
Director of Community
Engagement and Development, The Alex Community Food Centre
Over 8,000+
dishes of pasta sold from local restaurants

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