Sabi Mind
The Hospitality Healing Project is an a-la-carte peer support program that provides mental health education, resources and services for Calgary's food and hospitality industry. Visioned by a team of mental health advocates with deep industry roots, and launched in partnership with SABI Mind, the Hospitality Health Project provides support for both restaurant owners and employees at an organizational level. The program allows members to choose customized support options and healing tools through different accessibility points, extending its reach and benefits, as well as attend free monthly Sunday Sessions with keynote speakers.
CAMPAIGN STRATEGY
Community Engagement Plan
Public Launch
Digital Ad Messaging
Media Relations
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When Reuben Bullock of Reuben and the Dark dreamt of a sold-out show at the Jack Singer Concert Hall in Calgary, Gentle Lion relied heavily on a media relations strategy to generate coverage around not only the show itself, but unique story angles pulled from Reuben’s personal interests. Gentle Lion secured a range of lifestyle coverage in some of Canada’s most read publications and most watched platforms leading up to the show. Audience groups were consistently reminded to purchase tickets while even further endeared to Reuben’s talent, persona and causes.
