Wordfest

Imaginairium Festival

The annual Wordfest Imaginarium Festival takes place every fall and brings over 60 authors, publishers and publicists from the world to Calgary. With over 5,000 attendees and 50+ shows in the Beltline and Victoria Park neighbourhoods, Wordfest was looking to activate the community even further; to bring together partners and showcase Calgary’s local talent to attendees and authors. Gentle Lion was tasked with engaging with local partners and solidifying unique offerings that would excite festival attendees.

CAMPAIGN STRATEGY & EXECUTION
Sponsorship Plan
Key Messaging
Community Partner Outreach
Community Partner Engagement

55
confirmed partners
"Wordfest was so fortunate to be able to work with Gentle Lion Communications during the 2022 Imaginairium. We were able to offer festival patrons, authors and publishers special experiences with the best restaurants and retailers in the Beltline and Victoria Park. In particular, the Village Ice Cream pop-up at Decidedly Jazz Dance Centre made our sold-out show with acclaimed author and director Sarah Polley even more memorable. Major writers from all over the world remarked upon how vibrant, connected, and creative Calgary is, and Gentle Lion Communications is playing a vital role in revitalizing the city post-pandemic."
Shelley Youngblut, CEO of Wordfest

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