xa security

Integrated, multi-channel campaigns to strengthen connection with target audiences.

As XA Security approached its 20th anniversary, Gentle Lion helped set the stage for the next chapter; expanding beyond event security to become a trusted ambassador for all of life’s most valuable experiences.

The marketing plan began by developing the tools and processes that formed the foundation of the XA brand. This included strengthening internal communications, reinforcing company culture, and refreshing brand assets for both current and prospective clients. Building on that foundation, a series of integrated, multi-channel campaigns were launched to elevate XA’s presence and connect with their target audiences.