Alzheimer Calgary

Bridging the gap between people living with/impacted by dementia and Gen Z audiences

Health & Wellness
Non-Profit

The Challenge

Younger members of the Calgary community had limited awareness and exposure to dementia. This created a gap in understanding and empathy that needed to be bridged through accessible, everyday experiences.

What We Did

Services
Strategy
Public Relations
Process
Campaigns

Our Solution

We developed three targeted activations to meet younger audiences where they already were.

Under the StillMe Campaign banner, we created an interactive Cheer Station at the Alzheimer's Walk & Run, a staff and guest education Tip Sheet distributed across 20 local coffee and ice cream shops, and a dedicated fundraising fitness class rolled out across a dozen studios during Alzheimer Awareness Month.

Strategy

Under the StillME campaign banner, we catered messaging and activations to engage with Gen Z audiences.

Public Relations

Identifying and managing hospitality and fitness partners, including sending campaign messaging out through select database networks.

The results speak for themselves.

$3,500

Raised collectively amongst fitness partners

50+

Cheer signs created

280

Interactions with the Cheer Station

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