Circle CRM Group

Building a woman-led social enterprise in a male-dominated industry

Professional Services
Archaeology

The Challenge

The founder of Circle set out to create an initiative that would support and celebrate female archaeologists, while establishing credibility, growing awareness, and building a community across North America from the ground up.

What We Did

Services
Strategy
Campaign
Execution
Process
Flex Process
Credits

Visual Design by Platform Design

Our Solution

We helped the founder of Circle create The Fair Field Foundation - the first of its kind national social enterprise.

With the creation of the name, brand values and brand positioning, we helped create a robust mentorship program, educational seminars, and networking opportunities that empowered career longevity for female archaeologists. 

Strategy

We created an owned communication strategy with consistent engagement opportunities for archaeologists across North America.

Execution

With a database of female archaeologists yearned for education, we executed a series of virtual workshops catered specifically to this group.

The results speak for themselves.

Top 100

Most Powerful Women in Canada

50+

Learning session attendees from across North America

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