Swish Oral Care

Launching Calgary’s most innovative dental brand and disrupting an industry long overdue for a refresh

Health & Wellness
Dental Care

The Challenge

The visionaries of a new dental brand were looking to launch a dental concept that was far from the norm. Looking to create a dental brand that eliminated shame for a younger demographic, Swish needed a strategy that embodied equal parts hospitality and dental expertise.

What We Did

Services
Insights
Strategy
Digital Marketing
Public Relations
Process
Linear Process
Credits

Visual Brand Identity by Public Eye Studio

Our Solution

By combining the vision of the founders and gaps from a patient perspective, we were able to bring insights to the service that Swish could implement into the patient experience.

By continuing to stay true to values, ignoring the noise, and staying the course with the strategy, Swish has become a thought leader in the dental space. 

Insights

Multiple rounds of market research and community based stakeholder interviews showed the path to where dental needed a refresh 

Strategy

Specific target audience personas ensured Swish was delivered on the needs and desires of its core demographic. 

Digital Marketing

Carving out content pillars and creating social media content that resonated with the exact target audience. 

Public Relations

Solidifying design worthy media coverage in national publications such as Azure Magazine and Nuvo Magazine.

The results speak for themselves.

3 locations

Now with three clinics in Calgary (each with a waitlist), including the lifestyle concept shop Very Well by Swish

PDC Presenter

Swish has created a new playbook on how to open and run the modern day dental clinic.
"The team at Gentle Lion worked with us from the inception of Swish, and have exceeded our expectations - both from an internal culture and external marketing perspective. The strategic insights we have gained and continue to gain have been crucial to us growing our clinic and our brand.”
Adam Jiwani
Co-Founder of Swish Oral Care

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