Insights process uncovered key growth opportunities and an underserviced opening in the workplace design sector.

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Armed with that clarity, Holland leaned boldly into that niche and embarked on a comprehensive rebrand with Public Eye.

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Insights

Executing both client and team stakeholder interviews, we were able to identify the areas of focus, while getting full team buy-in. 

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Strategy

The marketing plan included the need for a new visual brand, along with strategies to market to key audience groups such as commercial brokers. 

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Digital Marketing

A new updated website where visitors are continuously driven back to with an owned content strategy (Blog, SEO, Newsletter). 

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Public Relations

Generating credibility of work through published coverage of design projects.