We reimagined the food festival format and created Pasta La Feasta!, a multi-component campaign that spanned a full month of restaurant participation, with themed prompts for chefs to explore creative dishes and drive diners back into their favourite restaurants.

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In six years, the campaign has raised over $45k for The Alex, spotlighted more than 30 local restaurants, and become a beloved fixture on Calgary's culinary calendar.

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Campaign

Creation of a fun brand, along with annual themes such as: Pasta as an album cover, childhood nostalgic favourites, famous pasta from movies and literacy. 

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Execution

A heavy digital ads campaign targeted audiences towards a database that we could remarket to year after year.

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