We partnered with Public Eye to create an integrated marketing plan that launched the Wild Folk brand to new audiences while building a scalable framework for introducing new flavours to the original lineup.

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Strategy

Creation of social media strategy and topical Campaigns that hit sober curious audiences at the right time of the year. 

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Digital Marketing

Executing an e-commerce strategy, rewarding Wild Folks fans with the Top Shelf Loyalty Program and creation of the FolkTales newsletter. 

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Public Relations

Pitching the product into awards and winning (Alberta Beverage Awards, Made in Alberta), and have been praised by Canadian Geographic and Chatelaine magazine.