We strategized and executed all communications efforts for the annual fundraiser. Not only did we build buzz year after year around the star-studded chef lineup (selling out tickets each year), we kept the focus on the cause, growing awareness for Brown Bagging for Calgary's Kids.
A focused sponsorship effort secured San Pellegrino as a partner to cover event execution costs.
Public Relations efforts engaged national media that resulted in coverage in Monocle, MacLean’s, the Globe & Mail, and Canada’s Top 100.
