We executed a media relations strategy that went beyond promoting the show by crafting unique story angles rooted in Reuben's personal interests to secure lifestyle coverage across Canada's top publications and platforms.

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This kept audiences engaged, connected to Reuben's persona, and motivated to buy tickets.

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Public Relations

In order to generate coverage that went above and beyond the show, we pitched stories around Reuben’s lifestyle and interests, securing coverage in the Globe and Mail and beyond.

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