Through rigorous discovery and stakeholder engagement, we developed a "catch-all" strategy rooted in a "Therapy First" model.

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We positioned Ketamine as the catalyst for healing rather than the focus, easing audiences into an unfamiliar space and opening the door for those seeking relief from mental health or chronic pain conditions.

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Insights

We interviewed a variety of stakeholders who were struggling with mental health to provide us with insight into what support they wish they had. 

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Strategy

Instead of leaning into a few audience segments, we used the qualities and behaviours of potential patients as the guide post.

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Digital Marketing

A series of “full circle” virtual seminars, promoted through an integrated digital advertising strategy (meta ads, influencers, partners). 

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Public Relations

Creation of newsworthy programs such as the Equitable Access Program and Hospitality Healing brand garnered various pieces of media coverage.